At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls' strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.

In a world where men largely outnumber women in science, technology, engineering and math, girls lose interest in these subjects as early as age 8.  Construction toys develop an early interest in these subjects, but for over a hundred years, they've been considered "boys' toys.” GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers.

What we believe is so important in this space are role models — characters that are cool, interesting, smart, and relatable. We’re so glad to have organizations like Techbridge, Girls Who Code, Black Girls Code, and the Society of Women Engineers for their work in providing role models and support for women in STEM. We hope that Goldie and her friends provide a vital way to see all the different things that girls can be, and are inspiring examples for girls and boys alike.

We believe there are a million girls out there who are engineers. They just might not know it yet. We think GoldieBlox can show them the way.

Benjaminís Cat Nook
Builderís Survival Kit
Craft-Struction Box
Goldieblox and the Dunk Tank
Goldieblox and the Movie Machine
Goldieblox and the Parade Float
Goldieblox and the Spinning Machine
Goldieblox Zipline Action Figure
Goldieís Crankin Clubhouse
Invention Mansion
Katinkaís Dream Racer
Liís Lighthouse Lookout
Luckyís High Roller
Nachoís Rocket Ride
Ruby Rails Action Figure
Rubyís Sky High Cable Car
Valís Level-Up Skate Park